Director of Consumer Marketing

Job description:

  • Lead the development of the consumer brands marketing strategy and sales plans with key customers in accordance with corporate goals.
  • Manage and build relationships with accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for products.
  • Manage and grow capabilities of the consumer marketing team, which includes brand team members.
  • Provide P&L oversight for key accounts to maximize profitability by growing top-line sales and managing selling and advertising expenses.
  • Lead the development of online shopper insights and category innovation and become the category captain with key partners.
  • Lead the strategy behind events and sponsorships that include influencers, tradeshows, and other events.
  • Maintain expertise of the supplement landscape and online competitors, identifying trends and online growth opportunities.
  • Develop annual sales and marketing plans and create and execute annual promotional plans for products with customers.
  • Collaborate cross-functionally with ecommerce, retail, digital, and healthcare practitioner sales teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
  • Streamline logistics in the development and delivery of marketing resources to support brands go-to-market strategies
  • In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
  • Propose marketing based on market demand and insights and advise regarding promotional opportunities.
  • Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems.


  • Bachelor’s Degree or equivalent in business or sales/marketing related discipline. MBA or other relevant advanced degree, a plus.
  • 10+ years of CPG sales and marketing experience domestically
  • In-depth understanding of the supplement industry, healthcare, and developing executing sales and marketing strategy, plans, and campaigns.
  • Strong commercial and analytical skills – experience analyzing data and actively communicating business unit KPI’s to the executive team and other business units
  • Working knowledge of ecommerce contracts, negotiation, and understanding of general terms and conditions
  • Experience growing organizational capabilities
  • Dietary Supplement experience in both retail and healthcare practitioner channels a plus.

Why is This a Great Opportunity:

Growing business with excellent benefits and growth opportunities!