Channel Marketing Manager

Job description:

  • Translate channel strategy into plans, projects, and programs in collaboration with brand management, sales, and other departments as needed.
  • Ensure success of annual channel plans by leading new product introductions, campaigns, and programs while monitoring associated KPIs to track results.
  • Proactively identify new channel initiative opportunities to drive revenue and share expansion, lead test plans to validate.
  • Identify strategic marketing partnership opportunities with key channel partners to build brand loyalty and generate advocacy.
  • Develop distributor programing including pricing and in period and annual growth incentives.
  • Execute consistent outreach to deeply understand needs and drive development of tools/programs that make it easier to do business and grow sales.
  • Communicate value proposition of products and develop sales tools including product collateral to support the selling process.
  • Develop and implement merchandising and display programs
  • Monitor and compile competitive activity including new product introductions, promotions and other incentives and programs.
  • Work with sales and marketing to devise strategy to mitigate and monitor channel conflict.
  • Build efficiencies across channels by removing waste, driving economies of scale, and simplifying processes.


  • BS/BA degree
  • Five years channel marketing and sales experience
  • Channel partnership experience that includes fostering key relationships, measuring results, and driving shared accountability with distributors
  • Strategic planning experience with full idea-to-execution oversight
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
  • Excellent interpersonal and communication skills with the ability to interact with all levels of the organization.
  • Proficient computer skills required including Microsoft Office Suite.

Why is This a Great Opportunity:

Stable company with growth opportunities!