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Channel Marketing Manager
Website Oculus Search
- Translate channel strategy into plans, projects, and programs in collaboration with brand management, sales, and other departments as needed.
- Ensure success of annual channel plans by leading new product introductions, campaigns, and programs while monitoring associated KPIs to track results.
- Proactively identify new channel initiative opportunities to drive revenue and share expansion, lead test plans to validate.
- Identify strategic marketing partnership opportunities with key channel partners to build brand loyalty and generate advocacy.
- Develop distributor programing including pricing and in period and annual growth incentives.
- Execute consistent outreach to deeply understand needs and drive development of tools/programs that make it easier to do business and grow sales.
- Communicate value proposition of products and develop sales tools including product collateral to support the selling process.
- Develop and implement merchandising and display programs
- Monitor and compile competitive activity including new product introductions, promotions and other incentives and programs.
- Work with sales and marketing to devise strategy to mitigate and monitor channel conflict.
- Build efficiencies across channels by removing waste, driving economies of scale, and simplifying processes.
Experience:
- BS/BA degree
- Five years channel marketing and sales experience
- Channel partnership experience that includes fostering key relationships, measuring results, and driving shared accountability with distributors
- Strategic planning experience with full idea-to-execution oversight
- Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
- Excellent interpersonal and communication skills with the ability to interact with all levels of the organization.
- Proficient computer skills required including Microsoft Office Suite.